You’ve created a beautiful digital product—yay! But now comes the next big question: How do you actually get people to buy it?
If you’ve ever worried that you need a big audience, fancy ads, or a marketing degree to make sales, I’m here to tell you: you don’t.
You just need a simple plan and a few smart strategies to start making consistent sales—even as a total beginner.
Let’s walk through how to get your digital product in front of the right people (without feeling salesy or overwhelmed).
🎯 Step 1: Know Who Your Product Is For
Before you can sell anything, you need to know who your product is helping.
Ask yourself:
- What problem does this product solve?
- Who is struggling with that problem right now?
- Where do those people hang out online?
Get specific. The more clearly you can picture your ideal buyer, the easier it is to talk to them.
📣 Step 2: Share It (More Than Once!)
Don’t post your product one time and hope for the best. People need to see something multiple times before they buy.
Here are easy ways to share it without feeling spammy:
- Post behind-the-scenes of how you made it
- Show how you use it in your life
- Share a customer review or before/after
- Offer a freebie that leads into the paid product
Your goal isn’t to convince people—it’s to help them see how your product solves their problem.
📍 Step 3: Use Platforms That Bring You Traffic
Some platforms have built-in search tools or viral potential—use them to your advantage.
Try:
- Etsy: Optimize your product title and tags for search
- Pinterest: Create 2–3 pins for your product and link them to your store
- TikTok or Instagram Reels: Show your product in action using short videos
- Facebook groups: Share your product if it’s relevant to a question being asked (don’t just drop a link!)
💌 Step 4: Build an Email List (Even If It’s Tiny)
Email is still one of the best ways to sell.
- Create a freebie that relates to your paid product
- Deliver it through MailerLite or ConvertKit
- Send helpful, casual emails that include your product
You don’t need thousands of subscribers. Even 10 loyal followers can bring in sales.
🧠 Step 5: Keep Showing Up and Keep Learning
Most people give up too soon. If your product doesn’t sell right away:
- Tweak your listing
- Improve your mockups
- Ask for feedback
- Try a new platform
Your first sale is often the hardest—but once you get it, everything feels more doable.
🎁 Want a Step-by-Step Plan?
I created a free guide to help you go from stuck to selling—without stress or overwhelm.
📥 Download: “Selling Digital Products from Home”
Inside, you’ll learn:
- Where to sell online
- What to say when promoting your product
- How to build momentum with simple marketing
👉 Click here to get your free guide now
💬 Final Thoughts
Selling digital products doesn’t require you to be pushy, perfect, or popular.
It just takes the right message, the right product, and the right people—and you already have everything you need to get started.
Be helpful. Be consistent. Be proud of what you made.
Your first customer is closer than you think. 💛
