You finally come up with a digital product idea you’re excited about—only to find out…someone else is already selling it.
Cue the self-doubt:
- “Why would anyone buy mine?”
- “It’s already been done.”
- “I’m too late to the game.”
If that’s you, take a deep breath.
The truth is, originality isn’t required to make sales. In fact, having competition usually means you’re on the right track.
Let’s bust the myth that your idea has to be brand new—and show you how to sell it your way instead.
💡 DEFINITION: What Makes a Product “Original”?
An original product isn’t one that’s never been done before. It’s one that:
- Solves a problem in a helpful way
- Shows your unique voice, style, or structure
- Reflects your experience and personality
You don’t need to invent something totally new. You just need to package it in a way that feels personal and valuable to your ideal customer.
🎯 Reason #1: Buyers Don’t Want Original—They Want Helpful
People don’t scroll Etsy saying, “I hope this is the only version of a meal planner on the internet.”
They say:
- “I want something simple I’ll actually use.”
- “This one looks cute and doable.”
- “This feels like it was made for me.”
Your voice, your aesthetic, your way of solving the problem is the selling point.
🧠 Reason #2: Familiar Products = Proven Demand
If you see people buying the kind of product you want to create, that’s a good thing.
It means:
- There’s a clear need
- You don’t have to convince people to want it
- You can offer your own take and enter an existing market
No need to reinvent the wheel—just make your version of it.
🌟 Reason #3: No One Else Has Your Experience or Style
Even if your product solves the same problem as someone else’s, no one else has your:
- Story
- Voice
- Life experience
- Design taste
That’s your edge. And it’s what makes someone click “buy” on your version over another.
🔁 Reason #4: You Can Always Pivot, Bundle, or Niche Down
Let’s say your idea is very similar to others. Here’s what you can do:
- Pivot: Add a unique spin or bonus
- Bundle: Combine a few smaller ideas into a value-packed set
- Niche down: Target a more specific audience (e.g., planners for moms with ADHD)
There’s room for creativity within proven formats.
🎁 Want Help Creating a Digital Product That Feels Like You?
I created a free guide to help you:
- Choose an idea that feels aligned
- Create a product without tech overwhelm
- Sell it with confidence—even if others are doing something similar
📥 Download: “Selling Digital Products from Home”
👉 Click here to grab your free guide
💬 Final Thoughts
If someone else is already doing it, that’s not a sign to quit—it’s a sign you’re on the right path.
You don’t have to be first.
You don’t have to be perfect.
You just have to be you.
Your unique version of a not-so-original idea can still help people—and still make sales.
So go create it. Your people are waiting. 💛
