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Side Hustle Coach For momsApril Bernd
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Side Hustle Coach For momsApril Bernd
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What Is the Difference Between Etsy and Stan Store?

If you’re ready to sell digital products like printables, templates, or planners—but you’re stuck choosing between Etsy and Stan Store—you’re not alone. Both platforms are beginner-friendly and popular with moms starting side hustles, but they work very differently.

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Let’s break it down side by side so you can pick the one that fits your life, goals, and business style.

🛍️ DEFINITION: What Are Etsy and Stan Store?

Etsy is a global online marketplace known for handmade goods, vintage items, and digital downloads. It has a built-in audience of millions who are already shopping.

Stan Store is a sleek, mobile-friendly storefront designed for creators. It’s perfect for selling digital products, courses, services, and freebies—all in one place. It’s often used as a “link in bio” shop on Instagram and TikTok.

🆚 Etsy vs. Stan Store: The Key Differences

Let’s compare the two platforms on the things that matter most for busy moms launching digital side hustles.

1. Traffic and Visibility

  • Etsy: Has built-in search traffic. People are already browsing Etsy for planners, printables, templates, and more.
  • Stan Store: No built-in traffic. You’ll need to drive your own visitors from social media, email, or other channels.

WINNER: Etsy (if you don’t want to worry about promotion at first)

2. Ease of Use

  • Etsy: Setup is easy, but the dashboard can feel a little outdated or overwhelming.
  • Stan Store: Extremely clean and modern. Drag-and-drop simple.

WINNER: Stan Store (especially if you love intuitive tools)

3. Fees and Pricing

  • Etsy: Low barrier to entry, but fees add up quickly (listing fee + transaction fee + payment processing fee).
  • Stan Store: One flat monthly fee (around $29/month). No per-product fees. Unlimited listings.

WINNER: Stan Store (better long-term value if you’re selling multiple products)

4. Product Types You Can Sell

  • Etsy: Mostly used for physical products and printables/digital downloads. Not ideal for selling services or courses.
  • Stan Store: Perfect for digital products, ebooks, courses, coaching calls, and lead magnets—all in one place.

WINNER: Stan Store (more flexibility if you want to grow and diversify)

5. Branding and Control

  • Etsy: You’re stuck inside Etsy’s branding. You get a shop name and banner, but customers see Etsy’s brand first.
  • Stan Store: 100% your brand. You can customize your store and keep all the attention on you.

WINNER: Stan Store (especially if you’re building a personal brand or using Instagram/TikTok)

🎯 Which One Should You Choose?

Here’s a quick guide:

Choose Etsy if:

  • You want to start fast and get exposure from search traffic
  • You’re selling printables or planners only
  • You want low startup cost and low tech

Choose Stan Store if:

  • You plan to grow a personal brand on social media
  • You want to sell courses, coaching, or multiple digital offers
  • You want full control of your storefront and fewer hidden fees

Pro tip: You can do both! Start with Etsy to build confidence and make sales, then add Stan Store later to expand your offerings and drive traffic from Instagram or TikTok.

🎁 Need Help Getting Started?

Whether you choose Etsy or Stan Store, the first step is creating your product and knowing how to set it up to sell. That’s where my free guide comes in:

📥 Download: “Selling Digital Products from Home”

You’ll learn:

  • What kinds of products to create
  • Where to sell them based on your goals
  • The tools and templates that make it easy to get started

👉 Click here to download it now

💬 Final Thoughts

There’s no perfect platform—just the one that works for you, your season of life, and how you want to grow.

Whether you choose the Etsy crowd or the Stan Store simplicity, your first step is just to start.

Make the product. Upload it. Share it once.

You’ve got this. 💛

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    Hey there, I'm April bernd

     

    I help ADHD women transform their messy, overwhelming homes into calm, functional spaces they can feel proud of. As a mom of four with ADHD, raising kids with ADHD and autism, I know how challenging it can be to manage a household when your brain feels like it has too many tabs open. That’s why I create ADHD-friendly cleaning systems, simple routines, and bite-sized strategies designed to work with your brain—not against it. My mission is to help you go from feeling stuck and embarrassed to organized and confident, one small, actionable step at a time. Let’s create a home that feels like a haven together!

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    – April

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    Hey mama — If you’ve been dreaming of starting a side hustle but feel overwhelmed, unsure where to start, or like you’ve tried things before that didn’t work… I see you. And I made something just for you. 💛 It’s called Side Hustle Society, and I’m officially opening the doors for Founding Members — which means YOU get early access, a locked-in lowest-ever price, and a real seat at the table as I build this with you in mind. 💻 It’s a monthly membership for moms who want to build a real, profitable, and flexible side hustle — without burning out or going it alone. Here’s what’s waiting for you when you join: ✨ Founding Member Price: Just $27/month (yep, that’s not a typo) ✨ Thousands of digital products you can resell right away ✨ First dibs + input on content, workshops & resources ✨ A cozy community of moms who get it ✨ Support, encouragement, and real talk every step of the way This is your chance to be part of something from the ground up — not just a number in another program, but someone whose voice shapes the experience. 🎉 Spots are limited while we’re in founding member mode, and I’d absolutely love to build this alongside you. 👉 Click here to join us now: https://www.sidehustleswithapril.com/sidehustlesociety Whether you’re brand new or have been side-hustling in the margins of mom life — this is your time. Thank you for being here. For believing that your dreams matter. And for letting me be part of your journey. We’re doing this, together. 💪 – April

    It’s raining.
    The to-do list is long.
    The laundry’s eyeballing you from the hallway.
    But for just a minute… let it go. 🌧️

    You don’t have to hustle every second.
    You’re allowed to pause, listen to the rain, and breathe.

    And when you’re ready to build something for you — I’ve got you.
    Start simple. Start slow.
    Start with a digital side hustle that fits into your kind of day.

    ✨ [link in bio] for a free starter kit to help you begin.

    Because peace and purpose? They both get to exist.
    Even on rainy days. 💛

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    0 0
    Open
    It’s raining. The to-do list is long. The laundry’s eyeballing you from the hallway. But for just a minute… let it go. 🌧️ You don’t have to hustle every second. You’re allowed to pause, listen to the rain, and breathe. And when you’re ready to build something for you — I’ve got you. Start simple. Start slow. Start with a digital side hustle that fits into your kind of day. ✨ [link in bio] for a free starter kit to help you begin. Because peace and purpose? They both get to exist. Even on rainy days. 💛 #momsidehustle #slowhustle #stayathomemomlife #digitalsidehustle #sidehustleswithapril

    I didn’t want to cry in Target over a $24 swimsuit again. 🥴

    We weren’t broke, but everything felt tight.
    No vacations. No “fun” budget. Just bills.
    And guilt every time I wanted something that wasn’t necessary.

    I didn’t have time for a second job.
    But I did have an hour during nap time.
    So I started selling digital products.
    Messy, scrappy, awkward AF at first. But it worked.
    $12 turned into $78, then $300... then a steady income that made space.

    Now I buy the swimsuit.
    Book the trip.
    Say “yes” without the financial pit in my stomach.

    If you’re ready to stop living on “just enough,”
    I made a free starter kit to show you exactly how to start:
    👉 comment "me"

    0 0
    Open
    I didn’t want to cry in Target over a $24 swimsuit again. 🥴 We weren’t broke, but everything felt tight. No vacations. No “fun” budget. Just bills. And guilt every time I wanted something that wasn’t necessary. I didn’t have time for a second job. But I did have an hour during nap time. So I started selling digital products. Messy, scrappy, awkward AF at first. But it worked. $12 turned into $78, then $300... then a steady income that made space. Now I buy the swimsuit. Book the trip. Say “yes” without the financial pit in my stomach. If you’re ready to stop living on “just enough,” I made a free starter kit to show you exactly how to start: 👉 comment "me"

    …start with this free download and find your side hustle and trust the process. Work on your dreams and don’t quit.

    If you’d like some ideas just say ideas and I’ll send it over.

    #creativesidehustle #makersgonnamaker #momlife #mama #momsidehustle #dogitalmombiz #sidehustlemomlife #momsellonline #workfromhomelife #mompreneurjourney #stayathomeboss #momhustlehard #mompreneurgoals

    2 0
    Open
    …start with this free download and find your side hustle and trust the process. Work on your dreams and don’t quit. If you’d like some ideas just say ideas and I’ll send it over. #creativesidehustle #makersgonnamaker #momlife #mama #momsidehustle #dogitalmombiz #sidehustlemomlife #momsellonline #workfromhomelife #mompreneurjourney #stayathomeboss #momhustlehard #mompreneurgoals
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