One of the trickiest parts of launching a digital side hustle is figuring out what to charge. Price it too high and no one bites. Price it too low and you’re basically giving away your time.
So how do you set a price that’s fair, profitable, and still feels like a great deal to your customer? Let’s break it down so you can confidently hit “publish” without second-guessing yourself.
💡 DEFINITION: What Are Digital Products?
Just to be clear, we’re talking about digital products—downloadable files like printables, templates, guides, and planners that customers can buy and use instantly. You make them once, sell them over and over, and deliver them automatically.
That means your price isn’t based on time or inventory—it’s based on value.
🧠 Step 1: Know What Type of Product You’re Selling
Different types of products naturally fall into different price ranges:
| Product Type | Typical Price Range |
|---|---|
| Simple Printables | $3 – $15 |
| Printable Bundles | $10 – $30 |
| Templates (Canva, etc.) | $7 – $27 |
| Mini Ebooks or Guides | $9 – $29 |
| Digital Courses | $27 – $297+ |
Start with a basic product (like a printable or template) and work your way up as your skills and brand grow.
🎯 Step 2: Consider the Problem You’re Solving
People pay to solve problems—so the bigger or more urgent the problem, the more value your product has.
Ask yourself:
- What’s the transformation my customer will get?
- Will this save them time, money, or stress?
- Would I pay for this?
If your printable saves someone 2 hours of weekly planning, a $7–$15 price tag makes perfect sense.
🛍️ Step 3: Check Out the Competition
Before you finalize your price, search Etsy, Creative Market, or Pinterest for similar products. Look at:
- Pricing patterns
- What’s included (number of pages, bonus files, etc.)
- Design quality
Your goal isn’t to copy—but to find a price that feels aligned with what the market expects and your product’s quality.
💵 Step 4: Keep It Simple (and Test Often)
Beginner tip: Don’t overthink it. Pick a price that feels fair and easy to say out loud.
- Start small: $5–$15 for most printables
- Raise prices as you improve your product or bundle more value
- Run occasional discounts or flash sales to test demand
What’s important is that you start selling. You can always adjust later.
🧠 Bonus Tip: Add More Value Before You Drop the Price
If something isn’t selling, most people assume the price is too high. But often, it’s a value issue. Before you lower the price, try:
- Improving your product mockups
- Writing a clearer description
- Offering a small bonus (like a freebie or checklist)
When your product looks more valuable, people are more willing to pay.
🎁 Want Help Creating a Product That Sells?
I’ve created a free guide to help you:
- Choose the right product idea
- Price it with confidence
- Get it into the hands of real buyers
📥 Download: “Selling Digital Products from Home”
👉 Click here to grab your free guide now
💬 Final Thoughts
Pricing doesn’t have to be scary. You’re allowed to start small, test things out, and raise your price as you grow.
Focus on creating a simple, helpful product. Price it in a way that feels good to you. And trust that your ideal buyer will see the value in what you’ve made.
You’ve got this. 💛
